This website makes use of liberal usage of videos throughout, including testimonials and demonstrations of chiropractic techniques. A "call to action" encourages visitors to leave their contact info in exchange for a discount off a service. This information is captured in the ezDB Database™ to build a valuable marketing list. The client is notified when a patient contacts them, and is given valuable information including how the visitor found the website. The site also makes use of social media badges, a blog, and Click-To-Call technology.